People
Mrutyunjay brings in more than 15 years of experience in the market research and technology space. As a co-founder at Juxt he largely takes care of the new product development, operations & business development. He and his team continuously strive to develop & implement 'imaginative', 'original', 'credible' and 'transparent' research work to sustain & grow the 'new age market research company'. He is also involved in other interesting initiatives around Analytics, Digital Marketing, Skill Development and currently serves as founding member of Center for Marketing in Emerging Economies at IIM, Lucknow.
Prior to Juxt, he worked with leading companies like IMRB International, IDC India, Convergys India Services, and Annik Systems (Quatro) and started his career with a Rural Development NGO (ASHA).
At various points of his career he has led consumer research, strategic business researches, quality studies (CI/ Six Sigma), usability studies and change management projects. He has considerable exposure to market research projects from varied industries - TMT, BFSI, FMCG, Pharma, Consultancy Services, Government and Public Administration. He also has functional consulting experience in implementing dashboards and reporting solutions in ERP environment.
Kartik Visvanathan Kartik’s philosophy for analytics revolves around two key aspects. Firstly, analytics should help the decision-maker at the right time and place, i.e., analytics is not about what “data scientists” do, but about what end users consume. Secondly, the return on investment in analytics should be measurable and the impact of analytics should be quantifiable. As CEO of Juxt Smart Mandate, his focus is to create solutions that are available for decision-makers, and deployed on tools that are common: mobiles, tablets and PCs. He believes that the future belongs to those organisations that can get the best out of ‘people’ and ‘data’.
Kartik manages the overall business at Juxt Smart Mandate which includes ensuring goal clarity and focus, strategy, new product development, spotting and managing talent, and building customer relations and alliances. His career, which spans over 20 years, covers the realm of research, analytics and consulting across a variety of domains including manufacturing, service, media, telecom, retail, pharmaceuticals, and education. He has worked with clients and data across a broad spectrum of countries and cultures.
His special passion is working with donors, NGOs and government in the development sector. The aspects of development Kartik has worked on include education for the underprivileged (with Sesame Street), public sanitation, child and mothers’ health, reproductive health, and AIDS. Most of his research has aimed at forming public policy, impact assessment and assessing resource utilisation.
Kartik is a qualified civil engineer from the College of Engineering Pune and holds a postgraduate degree in management from Pune University. He spent his formative years living in a variety of locations across India as his father, who worked for the Indian government, was transferred from place to place. He is a voracious reader who loves reading history, fiction and biographies. He likes listening to music and is a crack ace at all racket sports.
