Juxt is a leading research-based advisory firm in India, currently focused in bringing deeper understanding of Internet users and using Internet as the medium for market research. Juxt is known for its pioneering work in creating standard research products and insights on the online behaviour of Indian consumers. Juxt's syndicated products like; India Online Landscape, India Mobile Landscape, India Consumer Landscape, and NRI Online Landscape are the most cited sources in their respective areas. Juxt also offers end-to-end insights combining its own consumer research, business research, and secondary research skills along with higher order analytics and social media listening capability brought in by its strategic partners SmartMandate and Drizzlin.
Mrutyunjay brings in more than 15 years of experience in the market research and technology space. As a co-founder at Juxt he largely takes care of the new product development, operations & business development. He and his team continuously strive to develop & implement 'imaginative', 'original', 'credible' and 'transparent' research work to sustain & grow the 'new age market research company'. He is also involved in other interesting initiatives around Analytics, Digital Marketing, Skill Development and currently serves as founding member of Center for Marketing in Emerging Economies at IIM, Lucknow.
Prior to Juxt, he worked with leading companies like IMRB International, IDC India, Convergys India Services, and Annik Systems (Quatro) and started his career with a Rural Development NGO (ASHA).
At various points of his career he has led consumer research, strategic business researches, quality studies (CI/ Six Sigma), usability studies and change management projects. He has considerable exposure to market research projects from varied industries - TMT, BFSI, FMCG, Pharma, Consultancy Services, Government and Public Administration. He also has functional consulting experience in implementing dashboards and reporting solutions in ERP environment.